RWW Report on Augmented Reality Now Available

For the first month and a half of my time at ReadWriteWeb, I worked with lead writer Marshall Kirkpatrick on the next in RWW’s series of premium reports. Since I had a little experience investigating it, when it was determined the report would focus on augmented reality, I was assigned to author the report – quite the daunting task for someone fresh on the job, but I agreed.

Marshall and I interviewed CEOs and executives from some the top vendors of AR technology and ran a survey on popular AR blog Games Alfresco. The report, available for purchase now from ReadWriteWeb, features profiles of what we determined to be the top 10 vendors on the space, as well as the findings of our survey. Here’s what RWW is saying about it:

Become an expert on Augmented Reality (AR) in one quick read. Decrease your AR development time to market by learning from the first wave of early adopters of this new technology. AR offers a new marketing and product paradigm for a high impact, high value customer experience. In the ReadWriteWeb Premium Report Augmented Reality for Marketers and Developers: Analysis of the Leaders, the Challenges and the Future, we profile successful companies and their campaigns as well as development lessons learned.

The report is aimed at businesses considering taking their first steps into the AR marketing space, hence the $300 price tag. In other words, the report isn’t meant to be an enthusiast’s introduction to the topic, but if you’re willing to pony up the cash, go right ahead! I’m very proud to have my name on the cover of the report, but I couldn’t have completed it without the help of Marshall and the numerous individuals who helped us gather information.

If you are in any way part of the augmented reality community and have feedback for me, please feel free to email me; I would love to discuss this with anyone. Also, if you want the 411 on augmented reality and can’t afford the report, watch for my AR-related articles on ReadWriteWeb (usually around Thursday or Friday each week). Or just email me with questions.

On a related note: three months into working with RWW, who thought I would like writing so much?